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Link Building Guide (2022)

Link Building Guide (2022)

As part of your search engine optimisation strategy, you should engage in link building, which is the process of increasing the authority of your website through external links.

Having links from other websites pointing to yours gives you more authority.

Authority is important because Google ranks websites based on it, among other things. It stems from the search engine’s desire to provide the best recommendations to its users, which it does based on content, HTML, authority, links, and usability.

Given the demands that Google places on businesses and their websites, link building is a critical element of your SEO strategy. As a result, we have created a link building guide to assist your website in gaining authority.

Increased Authority Generates More Traffic

So, how do you rise to a higher level of authority? And how do you get people to link to your website? This will be covered in greater detail in this link building guide.

It all starts with good content on your own page that is worth linking to.

Other websites linking to yours serve as a recommendation, which is how link building works. Backlinks are another term for these links.

You can obtain these links by contacting other relevant websites and asking them to include a link to your business. However, it can be a time-consuming process. As a result, you can also purchase sponsored content, which is discussed further below in this guide.

A Guide To Sponsored Content For Link Building

With sponsored content, you can purchase an article that you wrote on a credible page and link to your own website.

It is critical that you find a site with high credibility and relevance to your own business, as the goal is to increase your own authority through the authority of other websites.

With this guide, we hope to convince you that your link-building efforts must be thorough, because Google is now intelligent enough to see through “blank pages” – that is, pages and text that are irrelevant, and links that point in all directions.

As a result, it is worthwhile for him to do his job correctly the first time.

If your content is good and relevant, and you gain authority by obtaining or purchasing links from other powerful websites, the search engine will reward you with a higher ranking, resulting in increased traffic to your website.

A Guide To Good And Bad Link Building Practices

There are both good and bad links, as with everything else.

As I previously stated, good link building occurs when you create relevant and meaningful content for your website.

This is because it may lead to other sites finding your content relevant enough to share via a link that directs their visitors to your company.

It also makes no difference who links to your website. It must be related to some relevant content, and the greater the authority of the site, the greater the authority transferred to your website.

In the case of poor link building, you should be aware that your link will not be associated with advertising, which the search engine does not like and can harm your ranking.

Google has created a guide to help you ensure that your work complies with the rules.

Similarly, you should always prioritise quality over quantity. Choose links from authoritative websites with a high level of credibility. When you concentrate on this, you will notice a rise in your ranking.

Do you need help with internal link building or SEO? We provide SEO services Thailand for all types of customers & industries. IBEX is a leading performance marketing agency in Thailand.

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Faith Leah Lim
Faith Leah Lim

Marketing & Communications Manager

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