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The 3 Elements of SEO.
SEO agency in Bangkok for the ambitious.
As an SEO agency, we have assisted ambitious businesses, ranging from fast-growing eCommerce stores to multinational corporations, in becoming visible in Google search results.
Regardless of the diversity of our customer portfolio, one thing is consistent in every SEO collaboration we enter: tailor-made solutions that match the individual company’s reality, values, and visions.
And, while our customers vary greatly, they all share one goal: to be found on Google when their customers search for keywords related to their specific business, products, and services.
If your company has a website, you most likely have the same desire. And in this case, SEO can be an indispensable asset – and IBEX Media Group, as an SEO agency in Bangkok, can be your company’s most important asset in the battle for attractive top Google rankings in Thailand and globally.
So, if you want to rank high on Google, don’t hesitate to contact our SEO agency in Bangkok, Thailand.
How to get my website at the top of Google?
You’ve probably asked yourself that question if you own a website or a webshop.
Page 1 Google search results receive up to 92% of all traffic. As a result, ranking in the top ten is not only desirable, but also required if you want to be found by your target audience.
Do you want to be found in Google search results? Then you can’t avoid search engine optimization, or SEO, as it’s also known.
What is SEO?
SEO stands for search engine optimization. It is the process of improving your website to make it more visible to search engines for specific keywords.
There are over 200 factors when it comes ranking in the organic or natural search of Google. SEO is a range of strategies used to achieve higher rankings.
A technique is to optimize the website content so it’s relevant to your niche and to create backlinks to gain authority. That’s some of the factors search engines like to see. 90% of your customers use the internet to find services and products. Ranking on page 1 of search engines can result in more leads and increased revenue to your business.
Why invest in SEO?
Simply because it can be your shortcut to Google success – and thus to business success. For starters, having a website. Another thing is to get it seen by your intended audience.
And this is where SEO comes into play. Sure, you can get to the top of Google by using Google Ads, which are paid search results. However, because the vast majority of users click on so-called organic search results rather than ads, it is critical to be visible where users click.
However, without a focused SEO effort, your website will most likely live a lonely life in the darkest corners of Google, far from the attention of your potential customers. As a result, if you want traffic to your website, SEO is a must-have component of your marketing strategy.
With a targeted and structured SEO strategy, you can achieve the following benefits:
• Visibility in search engines.
• Be found by potential customers – at all stages in the customer journey.
• Receive relevant website visitors.
• Get more leads and sales.
• Search engine optimisation can help increase revenue rapidly for your business. In other words, it can be a very valuable investment for your company.
How to do SEO?
Search engine optimization consists of optimizing a number of factors that, in Google’s eyes, are equivalent to quality for users – and can thus rank a website higher up in the search results.
In fact, Google has hundreds of factors that, when combined, determine a website’s ranking in search results for specific keywords. You can think of it as one big calculation, with each factor influencing how visible your website becomes.
As a result, there is no fixed recipe for reaching the top of Google, just as results do not appear from one day to the next. Overall, SEO can be divided into three main elements: content, technique, and authority.
Content is king.
Google loves content. Quality content that meets the users expectations is highly valued by the search engine. Therefore, landing pages with little content rarely rank well.
For the same reason, creating good, user-friendly content for your website is essential if you want to rank high on Google. However, it is easier said than done. It requires the use of rhetorical tools, understanding of users’ search intentions, and the ability to use the right keywords in the right context.
And you’d be very mistaken if you think it’s just throwing your important SEO keywords into a generic text x number of times. Writing SEO texts in this manner is a thing of the past. Google is a machine, but it prioritizes content for people. To write SEO-friendly content, you must conduct research and spend many hours in front of a computer.
The process of creating good content is known as semantic SEO because it is the part of search engine optimization that deals with giving meaning to the content on a specific subpage.
Google evaluates the texts on your website, determining whether they are well written, valuable, and relevant to your target audiences. As a result, catchy copywriting is an important part of the job of search engine optimizing a website.
Your website’s content and structure are critical. However, if the technicalities do not work, Google will not find the page readable, and your potential customers will not find the page user-friendly. As a result, optimizing technical factors (technical SEO) is an important part of the job of search engine optimizing a website.
Technical SEO is the more advanced branch of search engine optimization. It requires a thorough understanding of everything that occurs inside the engine room of your website.
In practice, technical SEO entails analyzing the quality of the website’s source code, whether the page is correctly indexed, whether it is mobile friendly, whether there is duplicate content, and whether there are heavy images or other elements on the page that slow it down.
Technical SEO also includes the analysis and redirection of dead links, search engine friendly URL naming, optimization of ALT and H tags, page titles, and meta descriptions, and the setup of structured data to help Google understand the content of the website.
And that’s just a small selection of the many tasks in technical SEO. To summarize, the goal of technical SEO is to optimize a website’s technical performance. Partly to provide the best possible experience for users, but also to make the page more readable for Google – and thus increase the chances of reaching the top of Google.
Authority − Link Building
If you want to be Google’s favorite in Thailand and elsewhere, your site must have authority. It obtains it through links from other websites, which act as recommendations to Google.
The process of getting links is known as link building – a practice that increase your website’s credibility with Google through links from other websites. These can be links from suppliers and textbooks to bloggers and news media – in short, any external source with a relevant connection to your core business.
Link building can be thought of as a mention of your website, similar to mentioning a restaurant or shop. The more credible sources that speak well of the company, the more likely it is that others will see its qualities. Similarly, effective link building will ensure that Google – and thus your customers – see your website’s qualities.
Link building takes time and effort. Because getting others to link to your page is easier said than done. However, it is a valuable effort to your website and business.
Whereas the content and technical aspects of search engine optimization occur on the page itself, link building occurs outside of your website. That is why it is also referred to as off-page SEO.
However, link building can also happen on your page and thus take place internally. Internal linking is the process of connecting subpages of your website in order to improve the user experience and internal structure of the page. This is because having several subpages on your website that point to the same page helps to establish authority.
If you want a greater understanding of how we work with building links, you can contact our digital marketing agency in Bangkok, Thailand.