When you work with link building, you are attempting to increase the visibility of your company on Google. In a nutshell, you create links to, from, and within your website.
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Internal Link Building
Perhaps you’re wondering if link building is important to you and your business.
Because companies’ online presence has largely become a requirement on the part of consumers, regardless of industry, all companies will be able to benefit from link building work – It should be in the best interests of all companies to achieve greater visibility in search engines.
3 types of link building:
- External link building
- Internal link building
- Outbound link building
External link building is very important in link building because it directs potential customers to your website. External links to your site are interpreted by Google as recommendations, and they carry significant weight.
You can also use outbound links on your website to connect to other websites with relevant content.
This article focuses on internal link building, which is the process of linking to subpages on your own website in order to increase usability. Combining the three types of link building is usually a good strategy because it produces better results in Google.
How To Do Internal Linking
Internal link building contributes to the creation of a common thread on your website. Internal links are created by directly placing links on your website that point to relevant internal subpages, categories, services, or anything else on your website.
Thus, you optimise your website for both users and Google, both of which will benefit from increased user-friendliness – as a result, the search engine will rank your page higher.
When working with internal links and link building in general, the most important things to remember are relevance, relevance, and relevance.
What you link to should always be relevant to the context in which it is used. Otherwise, you will have a negative experience and your ranking will suffer.
Internal link building thus contributes to the development of an internal structure on your website, in which you make it easier for users to navigate around your website by linking to relevant subpages.
Overall, it provides excellent value to your (potential) customers.
How To Improve Bounce Rate
By improving your website’s navigation, you create favourable conditions for your visitors to stay longer on your site.
When you allow your users to navigate your website using links and encourage them to read more, they will stay on your website for longer. As a result, the bounce rate on the various pages will decrease, and all else being equal, it will benefit your search engine optimization.
There are two important criteria to follow when building internal links: Use varied anchor text and links to relevant subpages.
- Link to relevant subpages:
As previously stated, it is critical to link to pages that are relevant to the user and thus add value.
It is often preferable to link to relevant subpages rather than the front page, as these have more detailed descriptions and may be exactly what the user is looking for – the front page also frequently has a better position on Google, as there are typically more links and greater visibility.
- Variable anchor text:
An anchor text is the text that appears in a link. When creating a link, the anchor text should be highlighted for the user; this is commonly accomplished by making the text blue, underlined, and bold.
The anchor text is critical to pay attention to because it is what makes the link visible to the user.
The anchor text should describe the topic of the linked page. However, it may be advantageous to vary the anchor texts of the links so that Google does not consider it “spam.”
Change between generic text, brand names, and website addresses, for example. Image links can also be used as anchor text.