Digital Marketing Blog

You need to see link building as a way to build credibility by virtue of others recommending you. Just like when your friend recommends a craftsman to you that they have used in the past. Here you will be more likely to choose the same – because you know the work is credible. This is […]

As part of your search engine optimisation strategy, you should engage in link building, which is the process of increasing the authority of your website through external links. Having links from other websites pointing to yours gives you more authority. Authority is important because Google ranks websites based on it, among other things. It stems from the search engine’s desire […]