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What are the differences between SEO and Google Ads?

Create Value With SEO Optimisation

If you’ve arrived at this page, it’s most likely because you searched for information about SEO optimisation on Google.

Maybe you’re already familiar with the concept and its many facets, or maybe it’s still uncharted territory that you and your company are debating whether to enter. Whatever the reason, there are compelling reasons to continue reading.

SEO is here to stay and can provide significant business benefits.

How to Generate More Conversions With SEO

  • Create a keyword strategy and begin with the easiest ones.
  • Keep an eye on your competitors and try to steal their top spot whenever possible.
  • Instead of simply replicating your competitors’ keyword strategy, think outside the box.
  • Link building can help you increase the authority of your domain.
  • Set up the necessary tracking so that the effect can be measured.

Increase Visibility With Search Engine Optimisation

In a nutshell, SEO optimisation is your website’s path to online visibility and the tool you must use if you want to rank at the top of Google.

However, it is much more than a tool. It is an ongoing process that consists of several different work areas and subject areas that must be maintained and updated on a regular basis.

SEO optimisation is the process of making your website relevant and meaningful – both to the user and to Google – so that it ranks higher than your competitors. And this is where Google’s algorithm comes into play.

This is because it seeks to establish a link between the content on your website and what is searched for.

SEO involves optimising your website based on the factors that Google considers important when ranking websites. You move through three major areas that, when combined, can produce the best results for your website:

  • Technical SEO
  • Content
  • Authority

Technical SEO

Technical SEO encompasses everything pertaining to the technical foundation. Everything from your website to tracking to your server and domain is covered.

This section is concerned with determining which pages, for example, Google has access to and ensuring that they do not index websites that do not belong in search results.

If you use the right technique, you can ensure that Google can crawl and index your website efficiently, as well as that your site is fast and secure.

Looking for tracking SEO optimisation assistance? Get in touch with a SEO agency. Contact our digital marketing agency today for a free consultation.


The content section refers to all of the information on your website. Optimised content for what your customers want and search for.

The content must be relevant to the search intentions and customer journeys of your customers. It is also critical to have visual material that supports the various points of view.


The authoritative section is concerned with the authority of your website. Google ranks the websites that appear to be the most authoritative.

This authority is gained through other websites mentioning, recommending, and linking to your website. The work with the authoritarian component is also known as link building.

When it comes to search engine optimisation, the technical aspect is usually prioritised first. To attract visitors, your platform, server, and domain must all work together.

Following that, the content and authoritarian component is an ongoing process that must be constantly updated, maintained, and optimised in order to generate relevant content as well as external authority and credibility.

To increase domain authority, it is critical that new links are added to the website on a regular basis.

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Faith Leah Lim
Faith Leah Lim

Marketing & Communications Manager

27 Google ratings
5 Facebook ratings
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