Most of us are already aware that social media and SEO are inextricably linked. But are you aware of how much of an impact working with social media can have on your company’s search engine ranking?
Table of Contents
1. Social Media links are high quality links
Previously, Google ranking was based on an algorithm in which the websites with the most links received the highest ranking in Google. It was, of course, taken advantage of by sneaky marketers who created fake links or also known as black hat. Google has changed their algorithm many times since then. Today, Google’s algorithm prioritises link quality over quantity.
Links from social platforms are classified as ‘high quality links’ because they have a high authority.
If you want a high Google ranking, you should link to your website from social media as frequently as possible. In your profile description, you can include a link to your website. It will not only increase traffic to your website, but it will also improve your Google ranking.
Share content on social media that includes links to your website, such as a blog post. If your post is shared, the link will be shared as well. You can also include a ‘Call to action‘ – and enhance people to click on your post such as receiving a special offer, or to go watch a video, read a blog and similar.
Give people a reason to click on your post, such as by offering them something extra if they click! It could be content on your website in the form of a video, a professional article, a survey, or something similar.
2. Establish a loyal follower base
Loyal social media followers are of high quality, and the more loyal your followers are, the higher you will rank in search engines. Loyal followers will interact with your content and account by commenting, starting conversations with other followers, and generally interacting with your content and account. They may retweet, share, and tag or that they will forward a tweet or respond to your Facebook post. The ‘social signals’ are picked up by search engines, and how frequently you post, how many people interact with your content, and whether your content is shareable for your visitors are all considered.
Don’t try to trick search engines with a large number of fake likes. These are considered ‘low quality followers’ and will not benefit you in any way. If Google finds them, you will be penalised by having a low ranking. Instead, focus on growing your following and giving them reasons to share and interact with you and your content. Analyse your data and results to learn more about the content that your target audience is interested in.
3. Ensure your content is searchable and shareable
On many social media platforms, you can choose whether your content is public, private, or only visible to specific audiences. You can, for example, upload videos to YouTube that are only accessible to those who have the direct link.
If you want to use social media to improve and grow your brand, remove all private settings and make your profile completely public. As a result, your content will be more accessible, searchable, and shareable. Because the more people who see your content, the more likely it is to be shared.
4. Use keywords
Including keywords on social media is no different than on your website, blog posts, and campaigns.
Keywords for SEO are words or expressions that describe your website’s content briefly and are used to summarise the entire website’s content. Keywords supports website metadata and assists search engines in matching a relevant website with a search. Therefore we highly recommend including keywords in every post you make on Facebook, Twitter, and YouTube.
Is your company’s Google My business up to date, and does it include your address and other important information?
Making your business localizable is a big plus because it allows your customers to recommend your business directly on Google, and Google always places companies with the highest ranking first. More information about working with Google My Business can be found in this article.
You should do the same on your Facebook page, where you include a map; this allows your customers to check in from their own Facebook page, which also helps to improve your local SEO ranking.
There is no denying the significance of social media marketing. However, by incorporating SEO into your social media strategy, you can make it even more effective. Always be aware of changing algorithms, which can be a challenge – but it’s definitely worth the effort!