If you run an eCommerce (web shop), your Google ranking is critical in determining whether new potential customers find your site. It is therefore critical to understand what steps must be taken in order to achieve a high Google ranking. In this section, we’ll go over everything you need to know about optimising your web shop for search engines, or, more specifically, optimising your Shopify SEO.
Table of Contents
What Is Shopify?
First and foremost, we must remember the fundamentals. Shopify is one of the best e-commerce platforms available. There are many others, but we will concentrate on Shopify here.
As a result, it’s a trading platform that enables you to sell directly from your website. Furthermore, Shopify provides access to information that can assist you in developing and managing your online business in the best way possible.
It is simple to use and does not necessitate the use of a web designer or developer.
What Is SEO?
The following topic is a review of SEO fundamentals. Overall, SEO is an abbreviation for ‘Search Engine Optimization,’ and it is primarily concerned with getting your website ranked highest on Google.
Google is a search engine whose goal is to create positive memories and experiences for users in order to remain the market’s preferred search engine. As a result, it has an algorithm that reads your website’s content and then determines your ranking for the given keyword.
SEO aids in organic placement, which means it is free and thus a good long-term investment. Paid advertising is known as SEM, but it is not covered in depth here. If you want to learn more about SEO, check out our comprehensive guide.
Why Is SEO Important For Your Shopify Website?
As previously stated, it is all about your website’s organic ranking on Google.
Every day, Google receives an average of 3 billion searches, with approximately 32%-34% of those searches resulting in a click on one of the top three organic results. So having your website at the top generates a lot of traffic – and it’s completely free.
Users who search for products or services they are interested in are already potential customers. It also means that the conversion rate is higher because they are already interested in the products you sell via your Shopify web shop. Even if they don’t know you, they will end up on your website if you rank high on search engines.
SEO optimization of your website is thus critical to reaching new customers and increasing sales – in general, it is critical to becoming a successful web shop owner.
When it comes to your Shopify SEO strategy, you can do a lot of it yourself if you have the courage to dive in.
First and foremost, you must be familiar with the term “keywords.” When a user searches for these terms, you want your Shopify web shop to appear. The keywords, or keywords as they are also known, that you want to rank for should be relevant to the content of your website, or Google will ‘punish you’ and give your page a lower ranking.
Relevant keywords are thus essential for your Shopify SEO and are available in both long-tail and short-tail varieties. Long-tail keywords are long and very specific keywords for your Shopify web shop that are best suited for computer searches because users have time to browse the Internet and find what they are looking for.
Short-tail keywords for your Shopify online store are short and broad keywords that are best suited for mobile searches, where users are typically on the move and need to find information quickly.
Both types of keywords are important for your Shopify web shop because they both have advantages. Long keywords are preferable because they are more specific and have less competition. Shorter ones are important as more users search via mobile, and there will be more searches on these – and thus important for your SEO, as Google places a high value on mobile devices.
However, ranking on all keywords is pointless because you will experience a high bounce rate from your website if you reach the user on a keyword that is unrelated to the products or services you offer.
If you’re having trouble finding the right keywords for your SEO optimization, there are many SEO tools that can help you find the most searched words in your industry as well as what your competitors rank on.
Next, you must have complete control over the technical aspects of your Shopify web shop, such as how it and its content are organised. All of the following steps must be completed for each page of your website:
- Alt text
- Page title
- Meta description
Because keywords are important for Shopify SEO, it is critical that they appear in your H-tags. The keyword should always appear in H1 tags and headings, whereas it is not necessary for them to appear in all of them, but they should appear in the majority of them. I also like to repeat in subheadings, but not as frequently.
The following step in the technical part of your Shopify SEO optimization is your page title and meta description, which you can see an overview of in the image below. When users view your page on Google, it is the text that tells them what it is about. It is critical that your keyword appears in both your page title and meta description, and that both are appealing to the user who searches for the keyword you have chosen. They are more likely to visit your Shopify website than a competitor’s.
The third step in the technical section is concerned with ALT text. When you upload images to your website, this is the text that describes them. Google understands the vast majority, but it still struggles to read images. As a result, you aid the search engine in understanding what your images are about. Again, your chosen keyword for your page should be mentioned here.
The following step in your Shopify SEO strategy addresses all of your site’s content.
It is critical that you write lengthy, pertinent texts for your products or services. As a result, your page will appear to have very relevant information. As a result, Google will consider you an expert in the field and will reward you with a high ranking. Make certain that your chosen keyword appears in your text. In fact, it should appear at least 2.3 times per 100 words.
The final step we will only mention briefly is link building. Link building is critical for establishing your authority because it emphasises your expertise. Link building is a topic in and of itself, which is why we’ve created a detailed guide to help you improve the placement of your Shopify webshop.
Hire A SEO agency For Your Shopify Store
As previously stated, you can do a lot to optimise your SEO on your Shopify website. However, search engine optimization is a time-consuming process that must be maintained on an ongoing basis.
Hiring an SEO agency may thus be a wise investment. At IBEX, we are experts in the field and have worked with a wide range of customers from various industries. We believe that you should focus on what you are good at, so we would love to help you improve your SEO on your Shopify eCommerce store.
Are you interested in our digital marketing agency in Bangkok, then you are more than welcome to contact us via our form.