What type of content should you have on your website if you don’t know what your (potential) customers are looking for? In theory, you don’t, but a keyword analysis can help you figure it out.
Table of Contents
Keyword Analysis In Your SEO Strategy
If you do not have a proper structure for search engine optimisation or a definite SEO strategy that can target the efforts, your work can be extensive.
A keyword analysis is usually the foundation for the entire effort and strategy, as it can show what your customers are searching for, giving you insight into their search behaviour – and thus what is relevant for you to have or do as content.
How you conduct the analysis depends on the resources you have available, both in terms of the time you can devote to it in general and whether you want to purchase access to SEO tools.
They can show you new relevant keywords very accurately and quickly, track specific words and activity, and provide insight into competitors’ strategy and keywords.
SEO Tools To Use
There are several SEO tools available for use in keyword research, some of which are free and some of which require a fee. We’ll go over some of the best tools in more detail below.
Google Analytics: Once you’ve begun your keyword research, Google Analytics is a great free tool for meeting common needs. You can see your users’ behavior and how they got to your website in this section.
Google Search Console: Another useful SEO tool for keyword research is this tool, which can tell you exactly which keywords your visitors are searching for. As a result, you can optimize your website using keywords to rank higher on relevant words for your business.
Accuranker: This SEO tool is only available in paid form, but it can provide you with historical data on how your or other people’s keywords perform. You can see your keyword ranking on Google, which can help you determine where to focus your efforts and optimize, as well as where the competition may be too fierce.
Ahrefs: This third-party tool can help you analyze not only relevant words in your keyword analysis, but also competitors’ websites and how strong they are. You can also research link building for competitors and yourself, as well as get ideas for new keywords. Like Accuranker, Ahrefs is a paid SEO tool.
The search behavior of your target group is not only relevant to the keywords you want to be visible for and will optimize your website for, but it can also give you small hints about any new market and consumer trends.
Based on a keyword analysis, you can learn which services your target audience is looking for and appears to require; you can also tailor your products, services, or possibly. Just the descriptions – to exactly what your customers require.
The Importance of Good SEO Content
If your resources are limited, a thorough keyword analysis is even more important, as you will have to prioritise creating SEO texts that match the target group’s most important searches.
Good SEO friendly text is also critical to how well you perform on your keywords. Your keyword research yields relevant and carefully chosen keywords that you can use to create text.
The specific search phrase must be repeated at least twice for every 100 words in your text. Furthermore, keep in mind that your search phrase or keyword will appear in headlines on a regular basis.
When designing your text, keep in mind how to link back to your existing pages so that Google can “find” its way around your website via your well-written SEO texts.
How Many Often You Should Do a SEO Keyword Analysis
The work with search engine optimization is not a traditional project that is completed and closed, but rather a process that evolves in tandem with the market, consumers, and technological advancement.
As a result, keyword research is not a one-time task that you can rely on for several years.
In addition to changing consumer demand, Google will change its preferences and algorithms to meet the needs of its users, and you will need to adjust your SEO work accordingly.
Furthermore, search engines like Google are constantly becoming more intelligent, so you can expect keyword analysis and user searches to be more comprehensive and insightful.
How many and how thorough keyword analysis you should conduct depends on the size of your business and how reliant you are on organic Google exposure to generate sales.
Do you need assistance analysing or improving your SEO strategy? We can assist you in getting started without giving up ownership. A professional SEO agency can also assist you in gaining access to paid SEO tools for keyword analysis and navigating the programs in general so that you can gain a much more usable insight into your online performance.