YouTube is the second largest search engine in the world, and therefore it is relevant to ensure that the content you upload on YouTube also ranks in the search engine.
Below is a short guide on how to optimise the videos you upload on YouTube to get more views.
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How Does The SEO Search Engine Work?
YouTube wants to show its users the best and most relevant videos so that they spend as much time as possible on the platform. YouTube exposes users to new content in two places.
When you conduct a search, one location is in the search results. It is critical in this case that YouTube understands what the video is about. As a result, titles and descriptions are frequently important in this context.
The second is in suggested videos, which are displayed while watching a video and are suggested when the video is completed. It is critical that YouTube understands the relationship between your video and other content on the platform. YouTube will look at tags, as well as user behaviour in general, in this section.
Some of the most important factors that influence how YouTube ranks your video are:
- Display time
- Number of views
- CTR in the search results
CTR In Search Results
CTR (Click Through Rate), or how many people click on the video, is another important ranking factor. One of the best ways to increase your CTR is to use thumbnails that catch the user’s attention and entice them to click on your video. As a result, you should create custom thumbnails so that you are not reliant on the image that YouTube selects for you. I’ll talk more about thumbnails later.
Furthermore, the title of your video influences whether or not people choose to click on it. It’s similar to articles in an online newspaper. You frequently click on those that pique your interest. More information about the titles can be found on YouTube, which is linked below.
Number Of Video Views
The number of video views is also an important parameter that YouTube uses to assess a video’s popularity. You can do a lot to influence this parameter yourself. You can e.g. make sure to have good titles and thumbnails so that more people click in and watch the videos.
It is also a good idea to make sure to embed the video on your website and in some other way make sure to drive traffic to the video. Once it gets a lot of views, it will often be shown as a related video and that will get more views. You can therefore create a kind of self-reinforcing effect if you can get enough impressions initially.
Your YouTube video titles are important for several reasons. First and foremost, the title is an important piece of information that YouTube uses to determine the topic of your video. As a result, it is critical in terms of ranking in YouTube’s search results. As a result, when naming your videos, you should consider which keywords you want to rank for. Keyword analysis can be accomplished using a variety of tools.
Furthermore, the title is an important eye-catcher that can boost your CTR. As a result, it is critical that you create titles that entice people to click on the video. It doesn’t have to be click bait, but it should be interesting enough to pique the users’ interest.
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Descriptions for your videos are important for YouTube SEO because this is where YouTube gets a lot of information about the video.
It is critical that you always use the search terms that you believe people will use to find the video in the description, as well as words that will help YouTube understand which other videos this could be related to.
Using a large number of tags is just as important. As a result, you should create a series of tags that explain what the video is about, as well as tags that can cause the video to appear as a related video.
If it’s a duck hunting video, for example, you could include the following tags: duck hunting, duck hunting, duck hunting, hunting, hunting season, hunting trip, hunting clothes, buck hunting. Many more could be added, but I believe you get the idea.
Although there is no limit to the number of tags you can use on your videos, you should avoid overusing them. Choose 10-12 tags that best describe your video. You can also select some tags to use on all of your videos from this list. This can assist in informing YouTube that there is a link between your own videos.
It is critical that you create your own thumbnails, as described above in the section on CTR. YouTube allows you to choose images that are simply screenshots of the video. However, when people are looking for a video, that is rarely enough to pique their interest.
When it comes to the technical aspects of the thumbnail, here are a few best practices to follow when creating your thumbnail on YouTube.
- 1280 x 720 pixels
- 16:9 ratio
- <2 MB
- .jpg, .gif, .bmp, eller .png format
If you follow these guidelines, you can be confident that your thumbnail will be displayed in the best possible way, regardless of the device users are using.
Of course, the image must entice people to click on it. However, it must also be informative so that viewers understand what the video contains.
Use text on your thumbnails to pique the interest of users. Write a brief keyword from the video. What is the story about? What do users gain from it? etc. However, keep in mind that the text should not take up too much of the image space, as the image quickly exceeds the allowed 2 MB.
Avoid using the color red to stand out from the rest of YouTube. The reason you should experiment with different colors is that YouTube’s color is very red, so if your page doesn’t stand out, you risk quickly becoming lost in the crowd. You have a better chance of standing out in searches if you use colors other than red.
The Guide For YouTube SEO
If you’ve mastered the aforementioned points, you’ve come a long way in terms of YouTube SEO. Use the guide as a checklist the next time you need to upload a video to YouTube, and you’ll avoid some crucial mistakes.
Good luck getting your videos seen by YouTube users. Remember that the first few hours of your video’s life are crucial. This is where you will find the vast majority of your opinions.