Everyone involved in SEO understands the significance of selecting the right SEO keywords, whether using SEO Monitor or another ranking tool, but why?
There are several reasons for this, but the two most important ones are right here. When you need to compare your results to those of your competitors, competitor monitoring will help you do just that. It will allow you to compare your SEO keywords to those of your competitors.
This information is crucial in determining how well your competitors’ websites rank in search engines in comparison to your own.
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How Do You Choose The Right SEO Keywords?
The first thing you should clarify is what you believe your customers are looking for when they want to find just your website or products or services similar to yours.
In the first instance, it makes no difference whether it is your products or those of your competitors.
It’s all about determining which keywords customers in your target audience are looking for so you can entice them to your website and thus become the search engine’s best friend!
It’s all about identifying your niche and exploring it using keywords that are important to you and your business.
As an example, suppose you have a website that sells fur hats, it doesn’t matter if you try to be found on the keyword hats, but rather fur hats, because hats is too broad.
It’s all about standing out in the race to the top, whether on Google or other search engines. As a result, it is critical to make your SEO keywords as specific and targeted as possible.
A car showroom in Bangkok is another example. The term “car showroom” will not suffice in this case.
A much more specific keyword might be a car showroom in Bangkok, which is descriptive of your website and does not get lost in the crowd. Or, even better, a keyword that depicts the products or services that a car showroom resp. sells and provides and for which people are more likely to apply.
The more precise the keywords you rank for, the more likely it is that your visitors will convert as well.
Google Keyword Planner
You can enter the keywords you’ve come up with – one at a time – into Google Keyword Planner to see how many people search for them, as well as which variants of your chosen keywords visitors use in Google.
As a result, the program can show how many visitors are searching for this keyword, as well as other and similar keywords within the same topic.
Test Your SEO Keywords
After you’ve finished brainstorming potential keywords, it’s time to put them to the test. You can test them in Google Ads, Keyword Planner, or manually by Google.
Insert the chosen keywords and see if there is a market for the words you have chosen.
It is critical to remember that SEO is a circular process in which you must constantly optimise your keywords, especially if there are competitors.
If you need help selecting and prioritising the right keywords, IBEX Media Group is ready with SEO advice.