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You can meet influencers who are called Instagrammers, YouTubers, bloggers, influencers, streamers, TikTokers, and more. They all have one thing in common: when an influencer shares something on his preferred platforms, it is often with both a commercial and personal interest.
As social media has become more prevalent in our daily lives, more and more influencers are appearing on the various social platforms. In this article, we will discuss what an influencer is, what you do as an influencer, the different types of influencers, and the rules you must follow as an influencer or business partner.
What is an Influencer?
What is an influencer and what does he or she do?
An influencer is someone who shares aspects of his or her daily life on one or more social media platforms. Influencers are people who post beautiful pictures of themselves, their clothes, interior design, travel, handicrafts, children, pets, or something else entirely on platforms such as Instagram, Facebook, TikTok and more. They have a set number of followers with whom they interact on social media and with whom they can present products, advertise brands, or test cosmetics, among other things.
Influencers can make money by acting as a more personal – and often more credible – pillar of advertising for various products or brands to their followers, who can then see a potential product in action.
What is Influencer Marketing?
Previously, it was always the rich women with their big furs and red lips who influenced both our purchasing habits and our behavior, especially women. To a large extent, today’s internet stars and influencers are the most important to the majority of people.
Influencer marketing is a collaboration between an influencer or another type of well-known person and a company looking to sell a service, product, or something similar. It is then the influencer’s responsibility to promote the product or service in such a way that the person’s followers want to try or buy it.
This collaboration, influencer marketing, has existed since the dawn of social media, and it is now a multibillion-dollar industry that many, many brands use – both to sell more of their products and services and to propel small unknown brands forward.
Influencer marketing is typically comprised of one of two models:
Brand agreement: The influencer is paid a set fee for each post or story that includes the product, service, or brand name/logo.
Affiliate agreement: the influencer shares posts or stories that include a link that followers can click on to purchase the product or service. This influencer then earns an affiliate commission for each click or purchase.
What does influencer work consist of?
Influencers’ tasks can be quite varied, depending on which platform or platforms they use to interact with their followers as well as what they are known for.
All influencers have one thing in common: they frequently create a large amount of content that they share with their followers in some way. The type of content varies greatly depending on the platform, but there are frequently multiple types of image or video material.
Companies often contact influencers to get them to advertise, test, or demonstrate a product or service from the company. Some companies send their products (such as cosmetics, merchandise, or clothing) to influencers as “gifts” in the hopes that they will use them and show them off to their followers. Other businesses engage in larger collaborations with influencers as part of campaigns, or hire influencers as brand ambassadors.
In addition to entering into these commercial collaborations and making yourself appealing to companies, one of the most important aspects of an influencer’s work is engaging your followers and creating content that interests them on a regular basis.
Can everyone become an Influencer?
Yes, technically. To become an influencer, you only need an internet connection and a (often) email account to create a user on a social media platform. Beyond the purely technical aspects, becoming an influencer necessitates a significant amount of work, and once you have achieved that status, it necessitates an equal amount of maintenance.
Most full-time influencers are adept at keeping up with new trends within their preferred social media(s) while also having to be first movers in the niche they work in, such as fashion, gaming, or something else. As an influencer, you must also be creative and adept at working in a rapidly changing environment.
The most popular Social Media channels
There are now as many social media platforms as there are countries in the world, and the social media platform chosen can thus have a significant impact on the size of one’s target group. The following are the most popular platforms for influencers right now:
Facebook is the world’s largest social media platform, and it also owns a number of other platforms such as WhatsApp and Instagram. As a result, it is a powerful player in social media. The vast majority of businesses have a Facebook page where they share news, contests, and other information.
Although influencers do not primarily operate on Facebook, the majority of them do have a page where they can share new blog posts, advertise a brand collaboration, or run ads and competitions.
Instagram is responsible for the influencer concept as it exists today, and it is also the largest platform for influencers – both in Thailand and internationally. Instagram is primarily a visual medium that focuses on images and short videos. They have, however, created IGTV, which will compete with the video service Youtube.
You can freely share your own video clips and watch other people’s videos on YouTube. Everything from musicians who post new music to ‘YouTubers’ who post guides, DIYs, or ASMR clips uses the medium. On YouTube, you can comment and like other people’s videos, download links to videos that can be embedded on your website, and upload clips that you can then share with family and friends, or the entire world.
Several influencers were so-called ‘bloggers’ before social media as we know it today. Today, a blog is frequently used in conjunction with other platforms that can direct followers from one to the other. It can also be a useful tool for establishing yourself as a well-known influencer if you create SEO-friendly content, for example, in order to appear on search engines.
SEO is an important discipline that anyone with a website of any kind should be familiar with. There are additional sub-topics under SEO that are important to understand, such as link building, which includes both internal and external link building.
TikTok became available on Apple and Google apps in 2017, and it is now the world’s fastest growing social media platform. You can upload videos of up to 15 seconds in length, which other users can then like and comment on. TikTok is well-known for its dance videos, tutorials, humorous clips, and, most notably, various challenges. It is currently the preferred media of Generation Z, but it has a growing target audience that is more versatile.
IBEX can help you as a digital agency. Contact us today.
What are Macro, Micro & Mega Influencers?
Influencers are now such a large industry that they are divided into three different groups, depending on the number of followers they have (and thus the size of their influence). Popularly speaking, they are divided into the three groups: macro, micro and mega, which refers to the number of regular followers an influencer has.
Macro-influencers are “small” influencers who run their social media in addition to their work, education, or other activities. This group prefers between 5000 and 25,000 followers.
Micro-influencers have between 25,000 and 100,000 followers and are typically professional influencers who make a living by sharing content and making money on their social media(s).
Mega-influencers are a slightly smaller group of people who typically had enormous exposure prior to joining social media, such as Justin Timberlake, who has 69 million Instagram followers, or Kim Kardashian, who has 353 million followers.
Influencers at the micro-, macro-, and mega-levels all have a responsibility to their followers and to consumers in general. As an influencer, you have a relatively direct channel to influence a target group in one direction or another, and followers typically trust the influencer when, for example, they say positive things about a product or act as a role model in general.
As a result, it is critical for both business partners and influencers that the advertising collaborations entered into are on-brand for all parties, and it is especially critical for the influencer to be able to vouch for the items advertised.
This is true for both beauty products, tableware, and coffee or espresso machines. If the coffee machine or espresso machine does not work as advertised, or if it has flaws and shortcomings, the influencer will receive angry followers. So even things like a coffee maker or espresso machine must be something you can stand behind.
If, for example, harmful products are advertised, the influencer’s entire credibility with his followers is jeopardized, and it can destroy the influencer’s business.
The influencer’s entire credibility with his followers is at stake, and it can destroy the influencer’s business if, for example, harmful products are advertised.
Consumers today are also impatient, so maintaining a close relationship with your followers and appearing trustworthy is critical. The most talented influencers in Thailand are those who can maintain close relationships with their followers, engage them on a regular basis, and continuously upload content.
If you want to get started with influence marketing, we can help you develop a strategy that is tailored to your company and product. Contact our Social Media Agency today.