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What is IGTV? (Instagram TV)
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What is IGTV? (Instagram TV)

In the summer of 2018, Instagram launched IGTV, a new video platform and social media platform that competes with the video service (and video giant) YouTube.

But what exactly is IGTV, how can it be used in your digital marketing strategy, and what is the difference between IGTV and YouTube? We go over everything in detail in a comprehensive guide for those of you who want to learn more about the subject.

What is IGTV?

Social media is constantly evolving, and it has become increasingly clear over the years that video is the most effective format for producing engaging content (content) for your followers. Instagram stories, TikTok videos, and YouTube videos, in particular, are good examples of how simple and popular video content is. Whereas we used to believe that videos should be short, YouTube has demonstrated that there is a large audience interested in longer videos. As a result, Instagram has created IGTV, a feature that allows users to watch and upload longer videos.

In fact, IGTV video is a separate app that can be used independently or in conjunction with Instagram, and any user can create their own channel. The length of the videos differs significantly between IGTV and Instagram stories. Whereas a single Instagram story can last up to 15 seconds, Instagram TV videos can last anywhere from several minutes to an hour. However, only the most popular and verified users and creators are able to make hour-long videos.

The app is simple to use and has a variety of buttons for exploring the media. Among these buttons are ‘Start,’ ‘Explore,’ ‘Notifications,’ and ‘Profile.’ Under ‘Start,’ you’ll find videos from people you already follow on Instagram as well as users Instagram thinks you’d like to follow. You can search for video content, categories, and people under ‘Discover.’

Furthermore, Instagram has chosen personalised content that they believe you will enjoy. You will be notified under ‘notifications’ when you upload a video and people react to it. Finally, you’ll see your own profile, where you and others can find the video content you’ve uploaded to IGTV if you want to do so.

YouTube vs. IGTV (Instagram TV)

As previously stated, IGTV is very similar to YouTube. They both emphasise longer videos and provide a large library of video content. But how do the two differ, and how can IGTV compete with a video behemoth like YouTube?

IGTV allows you to mix and match platforms. Because Instagram is one of the world’s most popular social media platforms, combining IGTV and Instagram can be advantageous.

IGTV employs a vertical format as opposed to YouTube’s horizontal format. As a result, it is more consistent with how we currently use our smartphones. So you don’t have to flip your phone over to watch a video in ‘full-screen’ mode. This also allows you to use the same video on Instagram and IGTV without having to change the format so you can upload it to YouTube. You can also easily upload your video to IGTV directly from your phone. For many years, YouTube has been a great entertainment platform as well as a source of income for many “youtubers” who upload video content. Furthermore, companies have been able to generate leads, sales, and awareness by advertising on the platform.

Do You Need Help With IGTV?

Our social media specialists are ready to help you and your business with IGTV marketing. We are a leading social media agency Bangkok managing some of Thailand’s biggest brands on the most popular Social Media platforms. Book a non-obligated with our digital marketing agency Bangkok today. 

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Faith Leah Lim
Faith Leah Lim

Marketing & Communications Manager
Koelnmesse

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