The speed of a website is critical for ranking on Google, as Google prefers fast websites. Optimization in terms of speed can determine whether your website ranks first or second.
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What Is Website Speed?
The speed of a website can be divided into two categories. The first is the ease of use, and the second is how Google measures speed. However, these two things come after each other because when you optimise one, you also optimise the other.
When a user navigates to a page, the page loads quickly. However, it is also important to consider how quickly the website responds and how simple it is to interact with. Unfortunately, each person’s response time is unique. Even the fastest websites can appear slow to the impatient. As a result, it is important to monitor what Google is looking at. You’ll be fine if you do that.
Visitors will frequently return to the search results and visit another website as a result of a slow website.
Why Does Google Look At The Speed?
It is critical for Google that all indexed websites are fast and perform well, as they rely on people using their service to make a living (their search engine). People may stop using Google to search for information if they have a bad user experience when clicking on the pages they find in Google.
As a result, clicking on a link in Google must provide a positive user experience. It also goes beyond that, as users expect a positive experience even when they leave Google to visit another website. As a result, Google prefers that the top websites be the fastest and most optimised.
Why Is Website Speed Important?
Website Speed optimization is critical because it affects the user experience. It is, however, part of a larger effort, and SEO is thus the sum of many things. Speed and usability are only a small part of the overall SEO effort. It is, however, still significant. A website with an 8-second load time, for example, will never reach the top of Google. A website with average content, a lack of content, and a lack of optimization, but a load time of one second, on the other hand, could easily be at the top. It is thus necessary to strike a proper balance.
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What Are The Three Most Important Aspects of Speed Optimization?
The first step is image optimization, followed by caching, and finally, updating plugins, CMS systems, and so on. The three points are discussed one by one below.
1. Image Optimisation
- The images should not take up too much room. As a result, you should avoid putting high-resolution images directly on your website.
- The format is critical. Many people are familiar with file formats such as JPG and PNG, but images should be uploaded as JPG in most cases. New formats, however, are emerging. Google’s own webp format is an example of this. It is a high-quality format that takes up little space. As a result, you make no concessions to that format. However, because the format is relatively new, you cannot expect all users to see it.
- Examine how much space your images occupy, how many there are, and so on. It’s a good idea to have multiple versions of the same image, so that larger images are only loaded if the user clicks on them. It could be a webshop with thumbnails of images and larger versions of the images on the product page, for example.
- There are tools for optimising images. It is possible to do it manually, but it is time-consuming and inconvenient. There is some automation in the form of plugins for platforms such as WordPress, but don’t expect it to happen automatically. You can contact your developer and ask them to optimise the images for you.
- You can use Google’s PageSpeed Insights to see if the image size on your website is an issue. Enter your link, and a list of problem areas that can be investigated will appear. As a result, you’ll know if the images are a problem.
- There are two sides to the story: the client and the server.
- The computer will save some files so that the website will load faster the next time.
- The server side: These are typically things that the user cannot see but that consume a lot of resources.
- Contact your developer if you don’t understand caching. They will be able to determine if there is a problem and where it is, as well as solve it for you. Learning about caching is time well spent, and it is often something that only needs to be done once.
- Update CMS, Plugins And More
- CMS, plugin, and application developers will frequently ensure that the system becomes faster and better, so make sure you have the most recent version.
- Make certain that the backend is clean. It would be a shame to slow down the load time because there are many plugins and content that the user will never see. The less data that must be loaded on the client, the better the user experience.
To summarise, it is critical to view the website’s images and videos. Ask your agency or another actor to optimise the images if necessary. Then, make sure to request caching from the agency. Finally, it is critical that you update your plugins, CMS, and other software.
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