Measuring the speed of one’s website is an important aspect of SEO work. Because few people want to wait for a page to load, a fast speed will satisfy impatient users and keep them on the page longer. Measuring your Page Speed is essential if you want to optimise your website with the goal of ranking higher on Google.
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What Are Core Web Vitals?
Google has developed a tool called Core Web Vitals to assess the speed of a company’s website. This tool is made up of some ranking factors, all of which point to the fact that search engines prefer faster and more stable websites.
When working with SEO, there are many factors to consider when optimising your website, so you cannot rely solely on Core Web Vitals optimisation. In order to provide a good user experience and increase traffic, your website must also provide good and relevant content, as well as be optimised for other search engine factors.
However, this does not negate the importance of Core Web Vitals as an SEO expert; you must become acquainted with Google’s tools in order to optimise a website’s overall technical performance.
How To Use Core Web Vitals?
In a nutshell, Core Web Vitals provides measurable and straightforward reports for your website based on three distinct factors. Loading, Interactivity, and Visual Stability are the three factors, which can be summarised as how quickly the page loads, how quickly the page becomes interactive, and how stable the page is while loading.
These elements all serve the same purpose, which is to demonstrate the actual user experience of your website. In other words, it’s Google’s way of applying pressure and emphasising load time as a key ranking factor. You can even check your website’s load time on PageSpeed Insights, where you should aim for a score of 100.
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The 3 Factors
- Cumulative Layout Shift (CLS)
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
When these Core Web Vitals are compared, you will get a good idea of how your users interact with your website and what can be improved. It thus provides a report on how various elements of your website influence user behaviour.
Cumulative Layout Shift (CLS)
CLS is all about stability – or, more accurately, instability in the layout. CLS tracks how frequently a user encounters an unexpected layout change before the entire page has loaded. CLS is calculated by assigning you a layout shift score, which is a sum of how much and how much the layout shifts. When a website’s CLS is less than 0.1, it has a good CLS.
First Input Delay (FID)
FID is all about interacting. This is the time it takes between when the user first interacts with the content on the page and when the browser responds to the action. It is critical that this interaction take place as quickly as possible. FID is measured in milliseconds and should never be greater than 100.
Largest Contentful Paint (LCP)
LCP is concerned with how quickly your page loads. This is the time it takes for the largest block of images or text to appear on the screen. LCP is measured in seconds, and it is preferable if it is less than 2.5 seconds.