There are numerous reasons why you should maintain a constant focus on optimising your website. In a constantly changing world like the online universe, it is critical to stay current on what is going on. There are numerous reasons to investigate website optimisation, and SEO plays a significant role in this.
Google updates their guidelines, algorithms, and the like on a regular basis, which you should be aware of if you run an online business where one of your sources of sales or leads is, among other things, Google. Crawlers can see all of your relevant pages thanks to indexing. In order to contribute to the best possible Google ranking, these pages must be as optimised as possible – for both users and crawlers.
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Top For A SEO Friendly Website
It is critical to have a website that is search engine optimised. In short, an SEO-friendly website will help your website perform better in Google search results and rank as high as possible in the search results.
Furthermore, through good, relevant, and optimised landing pages, a search engine optimised website helps to improve the quality of your Google Ads ads and lower the click price on these.
If you also use Facebook advertising, the quality of your landing pages, as well as the overall technical quality of your website, will help you perform better.
It is critical that you notify Google if you have recently launched or are about to launch a new website. You are effectively invisible if Google does not index your website. You will not appear in Google search results for any type of search, and you will not receive any organic traffic or anything similar.
It is critical, and as such, it must be kept under control from the start. If there isn’t, it should be discovered as soon as possible so that potential customers can find you on relevant searches. There are several ways to see if Google is indexing your website. I’ll go over a few of them below.
Check If Your Website Is Indexed In Google
Perform a site search
A site search is a quick and easy way to see if your page has been indexed by Google. Enter site:yourdomain.co.th into Google’s search box. If your website has been indexed, you’d like to see results from it in search results. If your pages appear in site search but not on page one of Google, it is your SEO work with keywords, content, and so on that needs to be optimised.
If, on the other hand, your site search yields no results, or far too few, there is most likely a technical problem. You can use Google Search Console to see if your pages are being indexed and if any issues have been identified. You can also submit a sitemap here, which alerts Google to your website.
You can’t always rely on Google Search Console to reveal the root cause of an indexing issue. However, there are a few things you can do on your own.
Check for noindex
If you discover that your website is not being indexed, you should first check to see if your entire website has been accidentally set to “noindex.” Noindex is a small piece of code that you can place on your entire website (or individual subpages) to inform Google that these should not be included in their index. It can be beneficial on pages with personally sensitive content or on internal pages (for example, intranet for businesses, dealer pages, and so on), but not on the entire website.
Remove crawl blocks in the Robots.txt file
In addition to noindex, the so-called robots.txt file contains potential crawl blocks. To see if you have a robots.txt file and if there is anything blocking it, navigate to yourdomain.co.th/robots.txt – for example, https://ibexmediagroup.com/robots.txt. Look for the following in this file:
If you find one of these variants in your robots.txt file, it means that Google is not permitted to crawl (read) any of the pages on your website in either case. Simply removing these from your file solves the problem.
Upload Sitemap Via Google Search Console
Google Search Console is a nearly indispensable tool for SEO professionals – and it’s free! If you want to try to persuade Google to crawl and index your website, you can do so by submitting a sitemap.
In some CMS systems, a dynamic XML sitemap is generated automatically, whereas in others, you must create one of the other paths yourself. You can get assistance with this part to ensure that the sitemap is correctly generated, contains the correct information, and is automatically updated when you add or remove items or categories.
In the vast majority of cases, mobile devices drive the majority of traffic to a website. Furthermore, when indexing websites, Google adheres to the “Mobile First” principle. This means that they store the mobile version of your website in their index, and it is this version that your rankings and other metrics are based on.
If you do not have mobile-friendliness under control, you risk having your page not indexed by Google, as mobile-friendly pages are indexed first. When working with website optimization, it is critical to always check the mobile version of your website to ensure that people using mobile devices can use it without difficulty or frustration. You also reduce the likelihood that people will “bounce,” or leave the page almost as soon as they enter.
In terms of mobile friendliness, we strongly advise you to use a responsive website design. This means that the design adapts to different screen sizes, saving you from having to maintain multiple versions of your website.
Website Speed Optimisation
It can be difficult to answer unequivocally whether your page loads slowly because it depends on a variety of factors, including internet speed, the device from which you access the page, and whether you have previously visited the page in question. One thing is certain: if you are optimising your website for Google, you must ensure that it loads quickly. Ideally, your page should load in three seconds or less – unless you run a webshop, in which case the recommendation is two seconds. It does nothing, however, if your website loads in less than one second, as it provides the user with a good and fast experience, reducing the likelihood that they will leave the page quickly again. A slow page irritates the user, and Google considers usability when ranking websites.
Many factors influence speed optimization, but even minor changes can have a significant impact on the overall load time of your site. Some factors that influence this include the amount of data that must be loaded – that is, how much space your site “takes up.” The structure of the code from which your website is created is also important. As a result, in most cases, you should consider reducing the size of e.g. images, videos, and the like, as well as requesting that its developer optimise the code as much as possible.
If you use WordPress or Woocommerce, the number of plugins and themes you have installed have an impact. Some plugins will cause your website to slow down, while some themes contain a lot of redundant code.
A tool like Page Speed Insights can help you create an overview of your website’s speed. However, you should be aware that the actual score your website receives should not be the focus of your attention. More importantly, you or your developer must deal with any potential optimization opportunities that may arise.
User Experience (UX)
Another step in developing an SEO-friendly website is to consider user experience, or UX. The emphasis here is on the overall experience the user has with your website. A good first impression matters just as much online as it does in person. Based on this, the user decides whether to continue his purchasing journey or to simply leave the website again.
UX encompasses everything from your website’s visual appearance to its speed, credibility, and much more. Your website’s overall user experience must be positive. The user must be able to easily find what they are looking for or what you want them to find. The page must load quickly, all elements must function properly, and there should be as few distractions as possible. The less frustrated the user becomes, the longer they are likely to stay on the page.
What is most important for the UX of your specific website is determined by its purpose. Visuals are important for some websites – how the website is designed, which visual elements are used (video, images, animations, etc.). Others value simplicity and accessibility above all else – finding what’s most important quickly and easily. When working with UX, and creating an SEO-friendly website in general, you must always keep your target audience in mind, because it is they who must think your website is good and easy to use.
Conversion optimisation is the process of optimising your website to entice users to take the desired action. Most B2C webshops, for example, focus on purchases and newsletter signups. Calls or filling out contact forms are typically important for B2B websites.
However, it is important to note that it is natural for a large percentage of those who visit your website to not convert – that is, take the desired action. However, this only emphasises the importance of working precisely with conversion optimisation to make it easier and more appealing for users to lead the conversion to the target.
Changes in the colour of an important button, more Call To Actions on the pages, a well-placed phone number, and other minor changes can significantly increase the conversion rate. You can easily look at your own website and believe that everything makes sense. As a result, it might be a good idea to have a few users who have never visited the site before look at it “with fresh eyes.” It can be a very useful link in conversion optimisation.
Content is a significant and important factor that Google considers when ranking websites. They are constantly striving to provide their users with the best content possible. As a result, there are two significant benefits to content optimisation: You provide the user with a positive experience by providing relevant content that matches what they are looking for. When users are satisfied, Google is satisfied, and when Google is satisfied, the page ranks higher. Content must be of high quality, but how does this happen?
When it comes to content, the most important thing to remember is that it must be relevant – that is, it must exactly match the user’s search intent. The quality of the content is also very important, and in general, Google is focusing more and more on content and the authority of those who publish it in their algorithm updates.
A keyword analysis can help you create an overview of your content and what the intent is behind each one. This will provide a clear picture of the content you currently have. has information about which keywords it covers and which landing page it is. At the same time, it provides an overview of relevant content and search intentions that you do not currently cover.
Website optimization encompasses a wide range of activities and efforts. Whether your priority is an SEO-friendly website, high user friendliness, or more technical aspects like speed optimisation, all are required to achieve the best possible results.
Google is constantly updating their algorithm, which is used to rank websites in their search engine, among other things. Furthermore, Google prioritises usability because their primary goal is to show users the best results based on their search intent. As a result, website optimisation, particularly UX, is becoming increasingly important.
Do you require assistance in optimising your website? Our SEO Agency in Thailand is ready to conduct a site audit, which will result in concrete optimization options that will improve the user experience and, ultimately, increase conversions.
If you are looking for additional digital marketing services do not hesitate to contact our digital agency in Thailand.