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What Is SERP?

What Is SERP?

SERP is an abbreviation for Search Engine Result Page. Simply put, it is the page that appears when you conduct a search on a particular search engine, such as Google or one of the many other search engines that exist.

What is SERP?

The abbreviation is frequently used in conjunction with various search engines, such as Google SERP, Bing SERP, Yahoo SERP, and so on.

SERPs are used when there are multiple pages, such as when there are different search result pages or when discussing search result pages in general.

This means that the SERP is a list of different websites that are made available after entering a keyword.

When you search for words or phrases on Google, Google opts out and selects what is relevant to the words or phrase combination that you are searching for.


What You Should Use SERP For

So, what are you going to do with this term? It is critical to be visible on digital media when doing marketing for your company, product, or service. When consumers or potential customers are looking for a product or service, Google is often the first place they look.

As a customer or consumer, you look up keywords that are relevant to you. In order for your company, product, or service to appear to the appropriate customers, you must address three aspects of your website that are displayed in the SERP:

1. URL – the link or name of website

2. Page title – The big title that is first when scrolling on a search engine result page (SERP).

3. Meta description – The smaller text that is below the page title.

When it comes to making your business or product more visible on the internet, it can seem like a big universe. Ranking on Google is frequently related to the website you have, the ads you use, and the SEO strategy you use. All of this contributes to the growth of businesses, products, services, and everything in between.

Do you need assistance changing the SERP that appears when you search for your own company, product, or services? We work closely with our clients at IBEX Media Group. Throughout the process, we maintain complete transparency. Contact our digital agency Bangkok Thailand today for a free SEO agency strategy session. 

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Faith Leah Lim
Faith Leah Lim

Marketing & Communications Manager

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