As we’ve mentioned in previous articles about Facebook ads, the platform is clearly one of the largest online advertising platforms right now.
Many will probably argue that it is critical to “be where the competitors / customers are,” but this strategy is useless if you cannot make money from it – that is, if your mere presence results in a budget minus that is not offset elsewhere.
That’s why we’ve compiled a list of three things you should keep in mind in order to get something out of your marketing, whether it’s leads, brand awareness, or direct sales.
Table of Contents
Types of Ads & Formats
Facebook’s ad formats are constantly changing, and new ones are appearing all the time.
Opportunities in the market that you, as a company, must relate to and prioritise – especially if you are new to advertising on social media.
One of the relatively new formats that Facebook is eager to use and profit from is “Instream ads,” which are ads that appear before and during the playback of video content that you have uploaded yourself. platforms.
Another popular format is lead ads, which allow you to collect leads directly from your Facebook ad.
If you want to make money with this format, you may need to do some work around your lead ad, such as creating a good framework around your ad.
As an example, you could ensure that a user’s e-mail, for example, immediately enters a welcome flow, introducing your (soon) customer to your products or services in a timely and efficient manner.
With a good welcome process and some practice, you can make money quickly using this method.
Lead-ads can be extremely beneficial to both consultants who can publish and provide access to white papers and eCommerce or physical stores that can send either discount codes or early VIP access to sales.
Choose The Ad That Suits Your Product Best
In order for you to make money, the ad format must eventually fit your product, but Facebook’s many formats have guaranteed an ad format for your type of business – whether you sell consulting hours or caps.
You can see the various options in Facebook for Business, which includes an ad administrator as well as online courses on how to measure, for example, whether your ads are effective and profitable.
Audiences Are Important In Order To Make Money
One of the most important factors in making money from Facebook ads is that your ads are shown to the right people. In theory, you can create an advertisement with all platform users as the target group.
However, it is unlikely to result in a particularly high conversion rate because it may be nearly impossible to create content that is relevant to 2.8 billion people – the number of Facebook users at the time of writing.
Visitors to your website, people who follow your Facebook page, “lookalike” audiences (possible to set in the ad manager), and people whose email you have from previous lead ad campaigns are examples of target groups that may be highly relevant to advertise to and that may be easier to monetize.
If you are completely new to Facebook advertising and are unsure how to make money from it – rather than just throwing money at it – please contact us.
We have several years of experience assisting large and small businesses, as well as in-depth knowledge of target groups, so you won’t have to waste time learning “lessons.” Contact our Thailand digital marketing agency for a free Facebook consultation.