Digital Marketing Blog

Do you need to change the entire layout of your website, or has your company decided to change its name? Or perhaps you need to replace your CMS or the platform on which your eCommerce is built? Before you embark on rebranding your entire online presence, you should consider what authority you have built towards […]

What type of content should you have on your website if you don’t know what your (potential) customers are looking for? In theory, you don’t, but a keyword analysis can help you figure it out. Keyword Analysis In Your SEO Strategy If you do not have a proper structure for search engine optimisation or a […]

To work successfully with SEO, it is critical to develop a good and targeted strategy. An SEO strategy is required to create a shared understanding of the work toward a future goal and its execution. Create A Targeted SEO Strategy There is no one-size-fits-all method for climbing to the top of Google, nor can the […]

To work successfully with SEO, it is critical to develop a good and targeted strategy. An SEO strategy is required to create a shared understanding of the work toward a future goal and its execution. Create A Targeted SEO Strategy There is no one-size-fits-all method for climbing to the top of Google, nor can the […]

Many businesses are debating whether they should do SEO in-house or hire an SEO company to optimise their website for search engines. If your company is facing the same problem, we’ve put together a comprehensive guide to the decisions you should have made before diving into search engine optimisation. Advice Before Starting With Search Engine Optimisation To […]

SEO stands for Search Engine Optimization, and it is a digital discipline that involves optimising websites for search engines in order to achieve higher rankings in organic search results, such as Google. But how do you learn about benchmarking and what factors should be considered in such a process? Benchmarking is a systematic evaluation method […]

Category texts are descriptive texts that should be on all category pages and subcategory pages on your website, and they can be gold for SEO. This means that if you have a website that sells camera equipment, customers will be directed to a category page when they click on “Cameras” in your menu bar. You […]

If you are familiar with the hacker classifications of “black hat”, “grey hat” – and “white hat”, you can easily figure out what black hat SEO is about. If you’re unfamiliar with these terms, read this article where we review the terms. What Is Black Hat SEO? Black hat SEO is a type of search […]

If you are familiar with the hacker classifications of “black hat”, “grey hat” – and “white hat”, you can easily figure out what black hat SEO is about. If you’re unfamiliar with these terms, read this article where we review the terms. What Is Black Hat SEO? Black hat SEO is a type of search […]