Category texts are descriptive texts that should be on all category pages and subcategory pages on your website, and they can be gold for SEO.
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This means that if you have a website that sells camera equipment, customers will be directed to a category page when they click on “Cameras” in your menu bar.
You might have a drop-down menu in your menu bar, for example, where customers can choose between “Digital cameras,” “SLR,” and other options.
These are the subcategory pages, and they should have SEO-optimised (sub-)category texts.
The category description is where SEO comes into play: the category texts should be completely optimised for the product or products sold under this category.
The same is true for subcategories, so that your entire product or product catalogue is keyword optimised with targeted and well-written SEO texts that can bring more customers to your site when they search for products you sell.
SEO For Ecommerce
Customer loyalty is becoming increasingly rare, particularly in online shopping, and it is therefore more important than ever that your webshop is optimised for keywords relevant to your business.
Consumers are increasingly searching for the best, and especially the cheapest, products, services, and even their own needs.
As a business owner, you’ve probably heard that you should be where your customers are – and today, that’s in the search results. However, “search results” in general cannot stand alone, as it is critical that you are also at the top of the search results – and this is where SEO comes in.
The category texts should not only be used for SEO and to compete for the top three search results on Google, but they should also serve as a guide for your customers.
The more complicated a product (and the longer the purchase funnel), the more important the category text is – both for the customer and for the seller.
As a result, don’t think of category text as text only for Google.
How Do You Write A Category Text For SEO?
When writing, three things should be kept in mind:
- The product description must be able to satisfy the search intent of the customers.
- You want the customer to stay on the page for a longer period of time so that your webshop gains authority over Google.
- Both you and Google want customers to visit your page and keep your bounce rate low.
Create SEO category and subcategory texts that are well written and contain the information that your customers may need so that they read on and stay longer on the page, as well as internal links to other pages and subpages, so that customers can click around on different pages based on the above points.
To fulfil the first point, you should have conducted a keyword analysis beforehand (as part of your SEO strategy) to determine which words are related to the category about which you are writing a category text and include these in the text.
Furthermore, the products, their functions, and how the customer can benefit from them must be explained.
Point two can be met in a variety of ways, but we recommend that you write at least 500 words in the category text so that your customers receive adequate descriptions of the products or services they are considering purchasing.
This allows Google to better understand what this page is about and display it in relevant search results. Longer texts are generally better for SEO performance.
The third point is all about creating internal links, which will help your customers navigate to other pages in your webshop that are relevant to them while also improving your SEO position.
For example, in a category text about SLR cameras, you could link to in-depth articles on “5 things you need to know before you buy your first SLR camera.”
It could also be for other product pages, such as those describing return policies.
This is a good reader service because you make it easy for them to navigate your page while also linking internally, giving you authority over Google.
As an advertiser, you have the ability to target your Facebook advertising to a specific audience. There is an enormous amount of data on which to base audience selection.
With all of this data, however, it is very easy to create a number of very broad audiences.
As a result, it is advised to concentrate on three of the most converting audiences listed below: Visitors to your website, email list, and fans can all be created as audiences in Facebook Audience.
Because they are already interested in your brand, users in these three audiences are statistically more likely to make a purchase or engage with your ads.
You can also segment your Facebook advertising based on more traditional criteria like gender, age, language, demographics, and so on.
It is critical that you select the appropriate audiences in order to avoid wasting your advertising budget. However, Facebook is good at assisting users in selecting audiences by suggesting potential audiences to target with Facebook advertising.