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What are the differences between SEO and Google Ads?

SEO Benchmarking – Create an Overview By Using Proper Benchmarking

SEO stands for Search Engine Optimization, and it is a digital discipline that involves optimising websites for search engines in order to achieve higher rankings in organic search results, such as Google.

But how do you learn about benchmarking and what factors should be considered in such a process?

Benchmarking is a systematic evaluation method that assists businesses in improving their SEO performance.

Benchmarking – Your SEO Overview

When it comes to structured benchmarking work, there are a few things to keep in mind. As a result, it is critical to have a fixed checklist that you can use as a starting point in your analysis when setting your goals for the work with search engine optimization.

However, the list will also be useful in the future when evaluating your SEO strategy. Because no matter how much money you spend on SEO, you need to know if your efforts are fruitful and how much you get back on your investment.

That is why you should learn as much as you can about benchmarking and what it means to clarify your current position on Google, as well as the implications for your business.

A website analysis provides insight into how well your website is performing as well as an overview of your potential for improvement. We recommend that you double-check the following:

  • Your current Google ranking.
  • Google traffic to your website (organic traffic).
  • The percentage of visitors who convert to sales or leads.
  • Your SEO advantages over other marketing channels.

Evaluating SEO With Benchmarking

When it comes to reviewing structured data through benchmarking, there are several SEO tools to choose from.

You can, for example, use Google Analytics to document your visitor traffic and the number of conversions from Google, which is a free help tool used to track activity such as session duration and number of visitors.

You can also use the Google Search Console to document your website’s visibility, which is another free Google service that can monitor, maintain, and troubleshoot your website’s presence in Google’s search results.

Benchmarking evaluates the quality and benefits of your SEO efforts on the basis of a systematic, structured, and professional assessment, and it will never be static.

This is due to the fact that SEO is a long-term process for which you can usually only assess the return after at least 12 months. This may appear to many to be overly long-haired, but the reason is simply that it takes time for Google to decode these changes.

As a result, it is a good idea to ensure ongoing evaluation and thus wise use of your time and resources, so that these can form the basis for overall prioritization and optimization of the next step in the work process.

Professional Benchmark Analysis

When it comes to setting goals, benchmarking, and evaluating search engine optimization, working with an SEO agency Thailand is a good idea.

When you work with a professional SEO agency, you will receive regular results reports as well as continuous evaluation meetings where you will discuss and evaluate the progress and results of the collaboration.

This will be determined by your specific keywords, total Google visitor traffic, and visibility in comparison to your competitors.

All in order to provide a distinct and carefully calculated image – of your specific website and its presence in search engines.

Would you like to scale your business with digital marketing? Then contact our digital agency for free consultation today!

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Faith Leah Lim
Faith Leah Lim

Marketing & Communications Manager

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