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What Is A Marketing Plan & How to Make One?

What Is A Marketing Plan & How to Make One?

A marketing plan is essential to have in place so that you don’t impulsively throw yourself out there and spend a lot of money on marketing that will never yield a return.

In short, the plan’s purpose is to increase the likelihood of success with the marketing that you as a company undertake.

You’ve probably heard from teachers or well-known entrepreneurs that it’s always the first step before entering the market.

It is critical in both large and small businesses that marketing is unidirectional and harmonious, so that all employees spend their advertising dollars where it makes the most sense.

A marketing plan can be used to establish the general framework for: What exactly are we selling? Who are we selling to? Should we spend our advertising money on GoogleFacebook, or both?

How To Structure A Marketing Plan

There are several things to keep in mind when developing a marketing strategy. To begin, it is critical to identify your target audience. It is critical to prepare a segmentation of the desired market in order to determine the target group.

Following that, a specific target group must be chosen to direct the campaign toward. To avoid wasting your advertising budget on people who are uninterested in your company’s product, always direct your advertising efforts to the most advantageous target group. Once you’ve determined your target audience, it’s time to set campaign objectives.

You must ensure your goals are:

  • Specific
  • Measureable 
  • Realistic
  • Timed


They are significant because it is critical to be able to measure your results after the campaign has concluded.

A marketing plan can aim to accomplish a wide range of objectives. It could be that you want to increase revenue, raise brand awareness, create a distinct image, or something entirely different.

Once your objectives have been established, you should evaluate your marketing plan’s budget and estimate how much money will be invested in the campaign based on the desired effect. In an overall budget assessment, it is obvious to choose communication parameters – that is, how you want to reach your target group.

The budget can be adjusted based on the method of communication chosen. Because not all methods are the same price.

The marketing plan must specify where the target audience will be reached. You must also choose which of the four Ps to emphasise. The four Ps are as follows:

  • Price
  • Product
  • Place (distribution)
  • Promotion

The marketing plan will also indicate which of the four Ps may need to be tweaked in order to achieve the best possible campaign. Often, the marketing strategy will only involve adjusting the promotion parameter, which is perfectly fine. However, depending on the size of your campaign, it may be necessary to tweak one or more of the model’s other parameters.

So, in order to get the best results from your campaign, you must set up your marketing plan in a specific way.

If you stick to the plan, you will have a good starting point for developing your company’s marketing strategy. You simply need to remember the order in the model and exercise caution when carrying out your marketing strategy.

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Faith Leah Lim
Faith Leah Lim

Marketing & Communications Manager

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