Facebook Introduces Shops for Facebook & Instagram

Yesterday, Instagram launched a new native shopping experience on their platform with the aim to continue supporting businesses across the world during the COVID-19 crisis.

The new button, which sits on top of the contact options on Instagram business’ profiles, can also be found on Feeds and Stories. The link takes you to a full-screen storefront where people can browse products, explore collections, and purchase products — seamlessly through their in-app browser or without leaving the app from shops simply clicking checkout.

The benefits of Shops are twofold: enable businesses to build their brand story and drive product discovery amongst their following and give users a pleasant and easy experience of shopping rather than buying.

Instagram announced they will begin a phased rollout of shops to all businesses globally on Facebook and Instagram Shopping. Starting with eligible businesses in the US, who already make use of Instagram Profile Shops, and slowly expanding in the coming months. Eligible businesses will be notified by email when their shop is ready for setup.

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IBEX is a digital marketing agency in Bangkok, Thailand. We help your brand and business thrive in a digital world through social media marketing, SEO, video production and Facebook.  Our team manages over $4 dollars in yearly ad spend on leading marketing channels. Contact us today for a private consultation on how we can take your business to the next level.