Digital Marketing Blog

Apple has done it once more. Another update is on the way, and it will have an impact on how you work with marketing and data. Not even a year ago, the iOS 14 update effectively ended your Facebook tracking options. Although the update’s primary goal is to improve consumer privacy, it also makes it more difficult […]

Email marketing and the good old newsletter thrived during the dot.com era, and it has had ups and downs since then. Many people mistakenly believe that email and newsletters are obsolete and that we no longer read the newsletters we receive, but the reality is quite different. Good email marketing can help you increase sales […]

They grew up with computers, mobile phones, and the internet, so they are more proficient online than previous generations. You can see them as a target group in different contexts depending on which generation you are dealing with. Generations can provide insight into what types of behaviour are prevalent in that generation. Here’s an overview […]

If you want your company to be successful with B2B marketing, you must invest in digital marketing today. However, how do you successfully capture your target audience through online B2B marketing? This article will provide you with more knowledge. What Is B2B Marketing? B2B marketing is a short term for business-to-business marketing and refers to marketing from […]

When it comes to sales, it’s critical to understand the reasons why customers buy. There are two general purchase motives to be aware of. This is the rational buying motive and the non-rational, also known as the social buying motive. Continue reading to learn more about the two purchase motives and how to incorporate them […]

When it comes to sales, it’s critical to understand the reasons why customers buy. There are two general purchase motives to be aware of. This is the rational buying motive and the non-rational, also known as the social buying motive. Continue reading to learn more about the two purchase motives and how to incorporate them […]

SEA stands for Search Engine Advertising, which is also known as PPC, or “Pay Per Click.” The term refers to the methods of buying your way to the top of search results and advertising, such as on Google and Bing. This is true regardless of the form and format of the settlement. The goal of […]

Who doesn’t appreciate a good deal? Whether you’re looking for a new pair of shoes or a new phone, there’s money to be saved if you buy it on the right day. Cyber Monday is one of those days. You may have heard the term before, but what exactly is Cyber Monday? Cyber Monday is […]

As a business, having a strong online presence is critical because it opens up new avenues for sales and inquiries. If you can nod in agreement with this wish for your website, then continue reading in our lead generation guide, which will help you generate more inquiries and purchases for your site. What Is A […]