Digital Marketing Blog

What is a customer journey? For most businesses, the idea of a “customer journey” is a simple one. You present your products or services. Customers like what they see and buy. You deliver. But it is more than that. A customer journey includes every interaction they have with your business. There are more steps involved […]

What is affiliate marketing? Affiliate marketing is an advertising relationship between a company with a product or service, or merchant, and a partner, or affiliate. The affiliate promotes the merchant through various means in return for a commission for positive actions to the merchant, either in leads or in sales. Affiliate marketing is an effective […]

What is affiliate marketing? Affiliate marketing is an advertising relationship between a company with a product or service, or merchant, and a partner, or affiliate. The affiliate promotes the merchant through various means in return for a commission for positive actions to the merchant, either in leads or in sales. Affiliate marketing is an effective […]

What is online marketing? Online marketing is the process of promoting a brand through messaging shared or published online through the Internet. It is an expansion from traditional marketing in that online marketing offers a wider range of channels and tools for marketers to better promote their brand with the often the ultimate goal of […]

What is online marketing? Online marketing is the process of promoting a brand through messaging shared or published online through the Internet. It is an expansion from traditional marketing in that online marketing offers a wider range of channels and tools for marketers to better promote their brand with the often the ultimate goal of […]

What is digital marketing? To understand “digital marketing” requires knowing the two terms separately first. “Marketing” is the sector or undertaking that promotes a brand, message, product, or service to a specific audience through research and advertising content. “Digital” encompasses all that is electronic, including devices such as phones and televisions, communications and platforms such […]

What is digital marketing? To understand “digital marketing” requires knowing the two terms separately first. “Marketing” is the sector or undertaking that promotes a brand, message, product, or service to a specific audience through research and advertising content. “Digital” encompasses all that is electronic, including devices such as phones and televisions, communications and platforms such […]

COVID-19 cases have fluctuated over the last year, with numbers rising even as we thought the situation has finally calmed down. There are even indications that there may new waves in the future. Things have proven unpredictable. Nevertheless, hospitality and tourism companies are optimistic as vaccination levels increase around the world and people are making […]

COVID-19 has changed the world since it began in 2020. This has presented marketers with an unprecedented situation for which they need to strategize. They must determine what business marketing will be like after COVID-19. There are a few ways companies should adapt advertising and marketing plans to ensure their continued future. Moving Online Advertising […]