Digital Marketing Blog

Data visualisation in live dashboards allows for constant monitoring of daily performance as well as overall development. Are You Properly Tracking & Data Collecting? It is possible to gather useful insights on the target audience throughout the user journey by properly implementing tracking. The collected data can then be used to improve the conversion flow, […]

Data visualisation in live dashboards allows for constant monitoring of daily performance as well as overall development. Are You Properly Tracking & Data Collecting? It is possible to gather useful insights on the target audience throughout the user journey by properly implementing tracking. The collected data can then be used to improve the conversion flow, […]

This article will provide an in-depth description of the SWOT analysis as a tool that can be used in your company, whether it is a small business or a large global corporation. What is SWOT Analysis? A SWOT analysis is one of the most common analysis models for analysing a company’s situation. However, the model […]

When asked what my job entails, I always say, “Inbound Marketing is a lot of things.” Inbound Marketing, to me, is more than just a collection of activities aimed at attracting, enriching, and converting leads into customers. Inbound Marketing is also a way of thinking and doing business online. But what will Inbound Marketing look like in […]

What is inbound marketing? When discussing marketing, most people will think of print and social media ads, email notifications, and maybe even cold calls. If we’re being honest, we’d admit that it is getting more difficult to create marketing campaigns of these types that are fully effective. Consumers may end up being more annoyed than engaged, and […]

What is inbound marketing? When discussing marketing, most people will think of print and social media ads, email notifications, and maybe even cold calls. If we’re being honest, we’d admit that it is getting more difficult to create marketing campaigns of these types that are fully effective. Consumers may end up being more annoyed than engaged, and […]

What is content marketing? Today, successful marketing strategies require more than pithy catchphrases and sales gimmicks. Consumers want brands that offer interesting content that provides added value. By sharing knowledge about your product or service and your overall sector, you’ll build confidence, attracting new customers and keeping current customers coming back. Also, you can use […]

What is content marketing? Today, successful marketing strategies require more than pithy catchphrases and sales gimmicks. Consumers want brands that offer interesting content that provides added value. By sharing knowledge about your product or service and your overall sector, you’ll build confidence, attracting new customers and keeping current customers coming back. Also, you can use […]

What is a customer journey? For most businesses, the idea of a “customer journey” is a simple one. You present your products or services. Customers like what they see and buy. You deliver. But it is more than that. A customer journey includes every interaction they have with your business. There are more steps involved […]