Table of Content
A New Trade Show that Exceeded All Expectations
The Client
THAIFEX HOREC Asia is a prominent B2B trade show based in Thailand, dedicated to the food and beverage (F&B) and hospitality sectors. Launched as a brand-new event, THAIFEX HOREC Asia aims to establish itself as a leading platform in South East Asia, bringing together industry professionals, exhibitors, and stakeholders to showcase innovations, facilitate networking, and drive business opportunities. This dynamic trade show plays a vital role in fostering growth and collaboration within the F&B and hospitality industries, showcasing the latest trends, products, and technologies while offering a platform for industry players to connect and thrive.
The Challenge
THAIFEX – Horec Asia, a new trade show in Thailand, was looking for a digital agency in Bangkok to establish its brand and generate leads for exhibitor & visitor registrations. They wanted a full-service digital agency that could handle everything from creating content and videos to managing SEO, online ads and social media.
Client Goals
- Online visitor registration KPI of over 10,000+ people
- Over 2,000 Followers on Facebook
Our Strategy
We developed a strategy tailored for THAIFEX – Horec Asia to maximize audience reach and engagement across multiple channels covering SEO, SEM, Meta Ads and LinkedIn Ads.
Results
- 15,000+ Online Visitor Registrations
- 58% Lower CPL Compared to KPI
- 3,000+ Followers on Facebook
