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A New Trade Show that Exceeded All Expectations

The Client

THAIFEX HOREC Asia is a prominent B2B trade show based in Thailand, dedicated to the food and beverage (F&B) and hospitality sectors. Launched as a brand-new event, THAIFEX HOREC Asia aims to establish itself as a leading platform in South East Asia, bringing together industry professionals, exhibitors, and stakeholders to showcase innovations, facilitate networking, and drive business opportunities. This dynamic trade show plays a vital role in fostering growth and collaboration within the F&B and hospitality industries, showcasing the latest trends, products, and technologies while offering a platform for industry players to connect and thrive.

The Challenge

THAIFEX – Horec Asia, a new trade show in Thailand, was looking for a digital agency in Bangkok to establish its brand and generate leads for exhibitor & visitor registrations. They wanted a full-service digital agency that could handle everything from creating content and videos to managing SEO, online ads and social media.

Client Goals

  • Online visitor registration KPI of over 10,000+ people
  • Over 2,000 Followers on Facebook

Our Strategy

We developed a strategy tailored for THAIFEX – Horec Asia to maximize audience reach and engagement across multiple channels covering SEO, SEM, Meta Ads and LinkedIn Ads.


  • 15,000+ Online Visitor Registrations
  • 58% Lower CPL Compared to KPI
  • 3,000+ Followers on Facebook
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Let us help you thrive online.


Prompt, reliable, and delivers results. The IBEX team are trustworthy partners for businesses seeking reliable, results-driven solutions.
Faith Leah Lim
Faith Leah Lim

Marketing & Communications Manager

27 Google ratings
5 Facebook ratings
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