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43% Lower Cost per Lead Than Other Agencies
The Challenge
We were approached by a leading real estate development company in Thailand after they had tried working with “every digital agency in Thailand” without achieving business KPIs from Performance Media.
Client Goals
- Wishes to Lower Cost per Lead by 20% whilst increasing advertising spend.
- Wishes to increase conversion rates.
Our Strategy
We analyzed historical data and strategies to investigate short and long-term performance improvements. We then developed a media plan and creatives to exceed the KPIs established in our kick-off meeting.
At IBEX, we specialize in integrating online advertising with offline sales to evaluate which channel, audience and campaign generate the lowest Cost per Closed Sale, and not just cost per lead.
Results
- 165% Increased Conversion Rate Within 3 Months.
- 43% Lower Cost per Lead Within 3 Months.
- 151% Increased Media Spend Within 3 Months.
