Table of Content
150% Higher Conversion Rates Within 2 Months
The Challenge
MGC-Asia, a leading automotive company in Thailand, approached us after working with multiple digital marketing agencies in Bangkok.
Despite substantial efforts, their online marketing efforts failed to deliver satisfactory conversion rates or a profitable return on investment, falling short of their business KPIs for Performance Media and lead generation.
Client Goals
- Wishes to generate more brand awareness to their target audience
- Wishes to increase foot traffic to their luxury car brand showrooms
- Wishes to increase MQL & SQL (quality leads)
- Wishes to increase conversion rate
- Wishes to improve brand awareness of luxury car brands in Thailand
Our Strategy
We conducted a thorough analysis of MGC-Asia’s historical performance data to identify areas for immediate improvement, as well as long-term growth potential. By focusing on the integration of both online and offline lead generation processes, we developed a comprehensive media strategy and creative assets designed to achieve and surpass the KPIs outlined in our initial meetings.
At IBEX, we prioritize metrics beyond just Cost per Lead. Our approach focused on optimizing Cost per Closed Sale by analyzing performance across channels, audiences, and campaigns integrated with their CRM system.
Results
- 150% Increase in Conversion Rate Within 2 Months.
- 40% Lower Cost per Lead Within 2 Months.
