Table of Content
36% Lower CAC Within 3 Months
The Challenge
A leading whey supplement e-commerce store in Thailand approached us facing challenges with their performance marketing. Despite strong brand recognition, they struggled to manage rising Customer Acquisition Costs (CAC) as they scaled up their media spend.
Client Goals
- Reduce Customer Acquisition Cost (CAC).
- Increase ROAS by 20% – 50% without exceeding the maximum CAC.
- Increase media spend efficiently while maintaining control over CAC.
Our Strategy
We conducted a thorough analysis of past campaigns and performance metrics to identify opportunities for reducing CAC and improving ROAS.
We developed a full-funnel ads approach that targeted new users (cold audiences) at each customer journey stage. Our focus was on driving purchases while keeping CAC within the maximum cost set in our kick-off meeting.
Continuous A/B testing of new audiences and creatives allowed us to fine-tune the campaigns, maximizing ROAS and improving the overall effectiveness of the ad spend.
Results
- 28% Increase in ROAS within 3 months.
- 32% Decrease in Customer Acquisition Cost (CAC) within 3 months.
Get a free consultation by contacting our digital marketing specialists in Bangkok today.
